Thu. Mar 16th, 2023

The European Union is preparing its own blockchain solution to check the authenticity of the product.

According to foreign media such as Leisure Insight on the 6th (local time), the European Union Intellectual Property Office (EUIPO) plans to conduct a proof of concept (PoC) of anti-counterfeiting blockchain infrastructure within this year and officially launch it next year.

EUIPO recently reported to the U.N. World Intellectual Property Organization (WIPO) that the anti-counterfeiting blockchain infrastructure is set to actually operate.

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The European Commission has begun considering ways to use blockchain to solve online copyright infringement and forgery since 2017.

In 2018, EUIPO conducted 48 hours of “blockathon” (blockchain+hackerton), which developed into a specific project and is currently in the final stage.

According to EUIPO, the infrastructure will help manufacturers generate unique tokens for their products, improving manufacturers’ recalls, consumers’ authenticity checks, and customs clearance and risk management by law enforcement authorities.

Tokens are digital twins that can easily prove product legality and ownership, and can be stored in general blockchain wallets and transferred when selling products.

The platform aims for technology neutrality and openness. The EU Blockchain Services Infrastructure (EBSI) currently under development will play a central role, but it will support compatibility with a number of general non-alternative token (NFT) platforms, ERP solutions, and tracking systems so that manufacturers can have platform options.

EUIPO plans to introduce a common language so that data can be collected and shared on various platforms. In addition, an identity management system capable of storing identity authentication and product location data is also established.

The “Prevention of Forgery” function is an example of blockchain application that has attracted attention from the beginning. In particular, such work is being actively carried out in the luxury industry, where authentication is important.

A typical example is AURA, a consortium involving famous brands such as LVMH, Prada, Cartier, Bulgari, and Mercedes-Benz. Starting with counterfeiting prevention work, the consortium is currently working on sustainable raw material tracking and digital NFT work.

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